The Color of the Year

In December 2025, Pantone named PANTONE 11-4201 Cloud Dancer its Color of the Year 2026. Pantone describes it as a “billowy white imbued with a feeling of serenity”, a color that speaks of clarity and a fresh start.

It is also the white in our first release.

Not quite white, not quite cream

Cloud Dancer is a soft, natural white: warmer and calmer than a bright optical white, without leaning into cream. It looks clean without looking stark, which makes it easy to wear every day and easy to pair with everything else you own.

Why it suits a T-shirt

A white T-shirt is a blank canvas. On its own, it feels light and unhurried. With black, it is sharp and graphic. Under a jacket or with denim, it simply works. Cloud Dancer keeps that versatility while adding a little softness, especially in warm, natural light.

Two colors, on purpose

Our first release comes in two colors only: black and Cloud Dancer. Fewer choices, each one considered, and each one designed to work with the other.

Keeping it bright

Light colors last longest with a little care. Wash with similar colors at 30°C, avoid bleach, and dry flat in the shade. Your Cloud Dancer pieces will stay as calm and clean as the day you first wore them.